Get your market plan.
A market plan is where we write down what your ideal customer looks like to us, and how we’d turn that into research covering your whole market. We put it together by hand from your website: who you sell to, what sets you apart, which market is worth owning first, and which of our capabilities we’d point at it. We write it before we have spoken, so it says plainly where it’s assuming rather than knowing.
What you’ll receive
- Our best read of who you actually sell to, taken from your own site.
- What appears to set you apart from the alternatives your buyers are weighing.
- Which market is worth owning first, why that one ahead of the others, and roughly how many companies it holds.
- Which of our capabilities would work on your market from day one.
- Which ones your market would need that we don’t have yet, and would build for you.
- A short set of questions you can score your own accounts against today.
Tell us where to look.
We start from your website and work outward from there.
A call is offered with every plan, so we can talk it through with you.
What happens next.
We read your site.
We work out who you appear to sell to, what sets you apart, and which market would be worth owning before the others.
We match it against what we already run.
Which of our capabilities would work on your market immediately, which ones we’d have to build for it, and roughly how many companies that market holds.
We send it, and offer a call.
The plan arrives written down and stands on its own. If you want to argue with it, we’ll book the call. If you don’t, the plan is still yours.
One of these has already been written.
The real example started life as a plan like this one. They’re the same story at two points in time: what arrives first, and what it became once the work ran.