Welcome to a better path to market.

We turn your best customers’ key traits into measurable facts and use them to help you own your market.

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Low Timing High
Low Fit High
  • Target now
  • Monitor for timing signals
  • Hold off

Every account in your market is changing how they relate to your company’s value proposition; we monitor that movement to help you target the right buyers at the right time and learn from the aggregated movement.

The problem

Not every company is alike. But most of them go to market the same way.

Everyone buys from the same suppliers, so everyone gets the same “insights.”

If you and your competitors use the same filters and triggers, you have the same list.

SDRs, AEs and marketing are all committing random acts of targeting.

List builds in ZoomInfo, LinkedIn ad audiences, reps picking “top 5 accounts” to prospect.

Learnings are siloed, trapped in the minds of the people who earn them.

Marketing learns from ad feedback, product from buyer interviews, executives from experts. None of it lands together.

Chasing hot new tech for an edge costs time you never get back.

Evaluations, migrations, rollouts, retraining. Months of effort, and your competitor can sign the same contract tomorrow.

Alpha isn’t something you buy.

It must be built.
We build it with you.
What we build

Power your GTM engine with intel built precisely for you.

We codify the traits your best customers share into facts that can be verified. We call this a lens. We use that lens to read every company in your market and monitor them for changes you care about. The intel lands in the places where your teams already work.

Rank your market and know why every account sits where it does.

Find the people at each account who would actually be involved in the decision.

Group your market so marketing knows where the budget should go.

Brief every conversation with what is actually happening at that specific account.

Monitor the movement since the last pass and learn what’s worth acting on.

Ask the data nuanced questions about your market and get detailed answers grounded in truth.

Publish original research that strengthens your brand’s position as a thought leader.

Read a new market to identify opportunities to enter, build, or buy.
Why it compounds

It never stops getting better.

Your market keeps moving and the underlying technology keeps improving, so our work is never finished. We keep refining it, and every improvement we make gets applied to everything it has already read.

That’s the part you can’t buy off a shelf. Even the best tools don’t come with exclusivity, so the first mover’s advantage is short-lived. Our intel is built just for you based on your specific win conditions, and it compounds.

How we know

Every claim shows its source.

Savvy GTM teams know to validate the sources. So every point of intel states where it came from and the date it was published. If there’s something we couldn’t find out, we say so. The breakdown below comes from a US community bank targeted by TieOut, our invented demo company; the data is very real.

Dream First Bank, N.A. One of 1,921 read on 18 September

Bought another bank and hasn’t finished merging it

Confirmed
FDIC structure record: BancCentral acquired 20 June 2025 and a branch purchased 13 February 2026, on top of an assisted merger in July 2023. Three in three years.

Added staff far faster than it added business

Confirmed
Quarterly call report, 2026Q2. Staff grew from 73 to 144 over three years while assets per employee fell 4.4%.

Which core system each side of the merger runs

Nothing found
Not named in any of the 42 documents read, and community banks rarely publish it. Recorded as unknown, never as a no. It is the first thing to ask on a call.

Something changed here between two reads

New this month
The two acquired banks’ separate customer logins were live on 18 September and gone on 21 September. Three days.
83 fit
90 timing

Scored separately, because a perfect fit sitting still is a different account from a scramble you can’t serve.

The real example

We know it’s a lot to believe. So we decided to show you.

We never display client data, so the company doing the targeting is fake. Everything else is real. Real companies, real sources, and real examples of every way our clients leverage this type of intel. It’s all on display for your review.

1,921 companies analyzed on a monthly basis
5,582 separate websites behind the findings, from regulatory filings to press to hiring data
13 facts checked on every single company, each carrying its source and the date it ran
4 distinct market segments identified, creating multiple unique approaches
Examine our work
Where to start

Get a plan for your market.

We’ll share our outside analysis of your company, unique advantages, and potential markets to target. We also detail how we’d turn that into research covering your whole market. If we end up working together, this serves as the foundation for onboarding, ensuring we get off on the right foot quickly.

Get your market plan See a sample plan

What you’ll receive

  1. Our best read of who you actually sell to, taken from your own site.
  2. What appears to set you apart from the alternatives your buyers are weighing.
  3. Which market is worth owning first, why that one ahead of the others, and roughly how many companies it holds.
  4. Which of our capabilities would work on your market from day one.
  5. Which ones your market would need that we don’t have yet, and would build for you.
  6. A short set of questions you can score your own accounts against today.
See what we build