Intel your competitors can’t license. Eight ways it creates value.
We define what makes your best customers such a great fit and which signals show need and intent, then read every source we can find against that standard, public ones and any you already license. The sources are open to anyone. The standard they are read against is yours alone. We read it again every month and highlight what changed.
You get a single, current picture of your market that no one else has and the value compounds monthly. The capabilities below are the ways your team puts it to work.
These are switches, not stages.
None of these is a phase you have to finish before the next one starts. They all read the same research, so turning one on never waits on another being on.
Start with one.
Most companies start by ranking their market, because a ranked market with a reason attached to every account is the quickest thing to put in a sales team’s hands. One capability on its own is a finished piece of work rather than a trial of the rest.
Add the next when you need it.
Each one you add reads the same research from a different angle, so the second takes less work than the first and answers something the first couldn’t. Nothing gets rebuilt to make room for it.
The value you get compounds.
As you use the data in more ways, it gets more valuable to your whole GTM team: more people making more decisions on the same evidence.
Where the research turns into decisions.
Each one answers a question somebody on your team is already trying to answer.
Rank your market
Score every company in your market and stack rank them by fit and timing, with the reason each one sits where it does attached to it.
Fit and timing are scored separately, because a company that would make an excellent customer one day isn’t necessarily one worth calling this quarter. Every position on the list can be traced back to the facts that put it there.
Group your market
Split your market into the groups that genuinely behave differently, size each one, and know what each of them needs to hear.
The groups come out of what the companies actually have in common, rather than out of size bands or industry codes. This is what turns a single message aimed at everybody into a handful aimed at somebody.
Monitor the movement
See what changed at every company since last month, and which of those changes is worth acting on now.
Most of what moves in your market is noise. Reading it again every month is what makes it possible to tell the part that matters from the part that doesn’t, and to catch it while it is still worth acting on.
Find the people
Identify who at each company would genuinely be part of the decision, and rule out the ones who wouldn’t.
A named group beats a job-title filter, because the people who own a decision rarely carry the same title from one company to the next. You get the names, the roles, and why each one is on the list.
Publish original research
Become the source of truth your market turns to by publishing anonymized data and insights.
Publishing substantive data about your market helps you establish your brand as the authority in your space, meaning you’re more likely to be included in future product evaluation conversations. And all the data is already produced for you, every month.
Read a new market
Find out whether a market you’re considering supports what you sell, before you commit a team to it.
The same standard, applied somewhere you have no history and no instinct to fall back on. It’s the cheapest way to find out that a market won’t work, which is the answer that saves the most money.
Ask the data
Put a question about your market to the research itself, in plain language, and get an answer drawn from every company in it.
Ask people instead and you get what they’ve seen. Your reps recall their last few calls, and a general purpose AI answers without having read each company one by one. Here every answer carries its sources and its dates.
Brief every conversation
Walk into each account knowing the specific, dated things happening there, who to raise them with, and what not to open with.
This is the homework a good rep would do before a first call, if there were hours enough to do it on every account. It comes out of the same evidence the scores are built from, so it is current rather than remembered.
See it done on a real market, then get a plan for yours.
The real example is one market read end to end, with the evidence left in place so you can pick it apart before you talk to us. The plan is what we’d send you first, written on your market, before any of this research exists.