We build the engine. You put it to work.
Month one shapes the engine around what your best customers have in common. Every month after, your market is read against that standard, and the answers land in the tools your team already works in.
The fee is flat and monthly. Two things set it: how much of your market you want measured, and which capabilities you turn on.
Month one shapes the engine.
It’s the most involved month for your team, and everything the research does later rests on it.
-
We take what your people already know.
Somebody at your company can already tell you what your best customers have in common. We sit with your sales and marketing leadership, read your materials, and look at what actually closed. That’s the part nobody can license.
-
We turn it into something measurable.
“They’re growing fast” isn’t a fact yet. We work it into a question with a verifiable answer, so every company can be held to the same standard. You see the criteria before anything runs.
-
We read your market for the first time.
Every company in it comes back with a fit score, a timing score and the evidence behind both. Fit and timing stay separate, because a company can be a perfect match and six months from caring.
What we need from you that month is access and argument: a few hours with the people who know your customers best, the materials you already have, and somebody willing to say when a criterion is wrong.
Where the intel lands.
It goes into the tools your team already opens, in as much detail as you want. The full context always sits one link behind it.
In the tools your team already works in.
Your CRM first, and the other tools your team runs on. You decide how much of each account travels with it, from the two scores on their own up to the full read.
The full context is one link away.
Every fact, every source and every date sits on the account profile in our portal. Point somebody straight at it with a URL instead of describing what you found second hand.
Connecting the two is a mapping exercise. Your RevOps or admin team agrees the fields with us once, during onboarding, and that’s the whole of what we need from them.
You apply it. We make sure it works.
We produce the intel every month and keep the engine that produces it in good order. Your team is the one that acts on it. We don’t run the campaigns, and we aren’t trying to.
Ours
- The research every month, and the engineering underneath it. We maintain the engine and keep improving it, and improvements reach work already done rather than only the next run.
- A check-in every month, and questions answered on Slack or by email in between.
- Getting your team to use it. We work closely with your sales and marketing leadership, because turning intel into something an organization acts on is its own skill and it’s the one we bring.
Yours
- The work itself. The campaigns, the content, the sequences and the conversations are yours to run, and they stay yours.
- How much detail goes into your tools, and who gets pointed at the full record.
- Arguing with the standard. A criterion that predicts nothing comes off and a trait your team spotted in three closed deals goes on, so what you hold in month twelve is not what month one produced.
What it costs.
One flat fee every month, not a meter. It doesn’t climb with how much your team uses it or how often they look. Two things set it, and both are yours to choose.
How much of your market you want measured.
You name the slice you want to own and measure, and the fee is set against that size. If the slice grows well beyond where it started, so does the fee.
Which capabilities you turn on.
Value scales with how many are running, not with how many companies anybody buys. What your market needs that we have not built yet moves the number too.
There are no seats to buy, so adding people to your sales or marketing team doesn’t change it. Month one is the heaviest work on both sides, so onboarding is sometimes priced on its own rather than folded in.
The fee covers both halves of the work. People who shape the standard with your team and stay on the monthly check-ins, and the engine that reads your market against it every month. Neither half does the job on its own, and putting the two together is the part that is hard to hold in-house.
See it for yourself.
The market plan is this whole argument applied to your business: which market is worth owning first and roughly how many companies it holds, what your engine would measure, and which capabilities would run from day one. We build it before you have committed to anything, and we walk you through it.