Micro Targeting - GTM Pipes

Nail Micro Targeting For Ads & Outbound

You're reaching the right people with the wrong reasoning. They delete your emails and hang up your calls because you're personalizing around their alma mater instead of things that actually matter.
Transform generic outreach into messages so relevant they can't ignore them—powered by AI enrichment that groups prospects into hyper-targeted, highly relevant campaigns.

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Even Perfect Lists Fail Without Context

You've done the work. You know your ICP. Your list is full of qualified prospects with the right titles at the right companies. But your 0.5% response rate tells the real story: knowing who to target means nothing if you can’t stand out from the other vendors vying for their attention.

Generic Outreach Reality
Same template to everyone with the same title
Using AI to personalize messaging poorly
No visibility into their actual current situation
Guessing at pain points based on stereotypes
Competing with identical competitor messages

Context-Rich Precision
Understanding each prospect's reality
Seeing the specific constraints they're operating under
Identifying the changes happening in their world
Having actual reasons why they'd care right now

The brutal truth: Your prospects might need what you're selling, but they'll never know it because your message addresses generic problems instead of their specific situation.
Build Your Micro Targeting Engine
From "Hi [First Name]" to messages they forward to their team in 30 days
Phase 1: Segment Architecture
Phase 2: Data Pipeline Construction
Phase 3: Precision Activation
Ongoing: Continuous Intelligence
Check Out Some Real Examples

Instead of targeting "every VP of Marketing," you could target:
Every VP of Marketing based within 30 miles of San Francisco (they face different talent competition than remote peers)
Every VP of Marketing who used to be a CMO (they've seen what great looks like and have higher standards)
Every VP of Marketing whose company just raised over $10M in the last 90 days (they have budget and pressure to scale fast)

Instead of targeting "every CTO," you could target:
Every CTO whose company has engineering teams in 3+ countries (they're dealing with collaboration complexity)
Every CTO who came from FAANG companies to Series B startups (they're trying to build world-class infrastructure on startup budgets)
Every CTO whose company acquired another company in the last year (they're dealing with technical debt and system consolidation)

Instead of targeting "every Head of Sales," you could target:
Every Head of Sales who joined in the last 6 months from a competitor (they're looking to make their mark with new tools)
Every Head of Sales whose team grew by 50%+ this year (they're dealing with onboarding and consistency challenges)
Every Head of Sales whose biggest competitor just got acquired (they're about to face a well-funded rival with new resources)

AI-Powered Discovery We don't just pull basic data—our AI agents verify nuanced details at scale, uncovering the context that transforms generic outreach into conversations worth having.
Why This Changes Everything
For Your Reps
Open conversations with insight, not generic pitches
For Marketing
Create campaigns that feel personally crafted at scale
For Demand Gen
Cut through noise with messages that demand attention
Common Questions
"We already use intent data and basic enrichment—why isn't that enough?"
"How do we write different messages for dozens of micro-segments?"
"Isn't this a lot of work to maintain?"
"What if prospects think it's creepy that we know this much?"
Stop Blending In. Start Breaking Through.
In a world where everyone has the same target lists, one major differentiation is the message.
Make yours impossible to ignore.
GET A QUOTE

Nail Micro Targeting For Ads & Outbound

You're reaching the right people with the wrong reasoning. They delete your emails and hang up your calls because you're personalizing around their alma mater instead of things that actually matter.

Generic Outreach Reality

Context-Rich Precision

Build Your Micro Targeting Engine

From "Hi [First Name]" to messages they forward to their team in 30 days

Phase 1: Segment Architecture

Phase 2: Data Pipeline Construction

Phase 3: Precision Activation

Ongoing: Continuous Intelligence

Instead of targeting "every VP of Marketing," you could target:

Instead of targeting "every CTO," you could target:

Instead of targeting "every Head of Sales," you could target:

Why This Changes Everything

For Your Reps

For Marketing

For Demand Gen

Common Questions

"We already use intent data and basic enrichment—why isn't that enough?"

"How do we write different messages for dozens of micro-segments?"

"Isn't this a lot of work to maintain?"

"What if prospects think it's creepy that we know this much?"

Stop Blending In. Start Breaking Through.

In a world where everyone has the same target lists, one major differentiation is the message.

Make yours impossible to ignore.