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Classic Pipes

Proven research pipelines, tuned to your business.

Pipelines we've built and rebuilt across our consulting work, productized so we can stand them up fast and personalize them to your ICP, signals, and tech stack. Think of it as service-powered software: the system runs the workflow, our team makes sure it follows your best practices and lands where you need it.

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How they work

Get intel in hours, not months.

Every Classic Pipe follows the same shape: a kickoff to learn how your business actually wins, a tuning phase to wire the pipeline into your data and your tools, and a delivery cadence that fits your team's workflow.

01 / KICKOFF

We learn how you win.

One working session. Your ICP, the signals that matter, the systems your team lives in, all starting with outputs from our own research pipeline.

02 / TUNE

We wire it to your stack.

The pipeline gets personalized to your inputs, your scoring logic, and your CRM.

03 / DELIVER

Intel lands where it's used.

Briefs, scores, and lists arrive on the cadence your team needs: daily, weekly, on-demand, or triggered by signal.

The pipelines

Pick the work you need done.

Ordered by where they show up in your GTM motion, from setting the strategy to executing the conversation.

PIPELINE 01
Strategy / Foundation

Watch your ICP.

Always-on monitoring of every account that matches your fit, so the team always knows what's worth their time.

For

RevOps and GTM leaders who need a defensible target universe and need to know when it changes.

What you get

  • A continuously refreshed list of every account that fits your ICP
  • Fit scoring on every account, with the reasoning behind the score
  • Alerts when an account crosses into fit, drops out of fit, or hits a buying signal
  • The whole thing wired into your CRM so it's the source of truth, not a side spreadsheet

How it runs

We start with your ICP definition (or build one with you), wire it to the data sources that matter for your industry, and refresh on the cadence your team needs. Most teams run weekly or bi-weekly.

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PIPELINE 02
Demand capture

Score every lead.

Every inbound, demo request, and form fill enriched and qualified (in seconds) before it reaches a rep.

For

Marketing and SDR leaders watching their team waste hours on leads that were never going to close.

What you get

  • Every new lead enriched with the company context that actually matters for fit
  • A fit score and a reason, not a black box
  • Routing logic that sends the right leads to the right reps (or no rep at all)
  • The disqualified ones flagged and explained so marketing learns what's working

How it runs

The pipeline triggers on form submission, runs the enrichment and scoring in seconds to a few minutes, and writes the result back to your CRM. Reps only see qualified leads.

Talk to an expert
PIPELINE 03
Outbound & ABM

Research enterprise accounts.

A complete brief on every target account: fit signals, buying group, timing flags, the angle — before your team makes contact.

For

AEs and SDRs working enterprise accounts. Marketing leaders running ABM. Anyone whose outreach has to land on the first try because the list is short and the budget per account is real.

What you get

  • A structured brief on each account: fit reasoning, current state, recent triggers, and competitive landscape
  • The buying group mapped: names, roles, reporting relationships
  • The specific person to contact first, and why
  • The angle: what to lead with based on what's actually happening at this company right now

How it runs

Powered by our Enterprise Researcher engine. Roughly six minutes per account in batch. Briefs land in your CRM or wherever your team works.

Try it on one of your accounts Talk to an expert
PIPELINE 04
Outbound & campaigns

Find your micro-segments.

The narrow, high-fit slices of your market that deserve their own message, built and refreshed automatically.

For

Marketing and SDR teams who know that "all manufacturing companies in North America" isn't a campaign. They need the 200 accounts where the message will actually land.

What you get

  • Targeted account and contact lists built around a specific play (industry quirk, tech stack pattern, recent trigger)
  • The message-fit reasoning for each account, so the rep knows why this list is different
  • Auto-refresh as new accounts enter the segment and old ones drop out
  • Lists delivered to the tool that runs the campaign: sequencer, ad platform, ABM tool

How it runs

You bring the play. We build the segment logic, wire it to the data, and stand up the refresh cycle. Each segment is its own pipeline.

Talk to an expert
PIPELINE 05
Events

Get full value from events.

Pre-event research on every attendee that matters and post-event follow-up the same week, not three weeks later when the moment's gone.

For

Marketing and sales leaders who spend real money on events and watch the follow-up wither because nobody had time to research the attendee list.

What you get

  • The attendee list filtered to your real targets, scored by fit
  • A short brief on each priority attendee: company context, role, the angle
  • Pre-event: prepped for booth conversations and 1:1 meetings
  • Post-event: follow-up sequences personalized to what the attendee actually came to learn

How it runs

You send us the attendee list (or we pull it from where it lives). We turn it around in days, not weeks. Briefs go to the reps working the event.

Talk to an expert
PIPELINE 06
In-cycle execution

Prep for every meeting.

A focused brief on every account (and every person in the room) before the meeting happens.

For

AEs walking into discovery calls. CSMs going into renewal conversations. Anyone whose hour with a customer is too valuable to spend the first ten minutes catching up on context.

What you get

  • A meeting brief delivered before every scheduled call
  • The account context: what they do, how they're doing, what's changed since the last touch
  • The people: who's in the meeting, what they care about, public signals on what's on their mind
  • Conversation starters and questions worth asking, based on the account's actual situation

How it runs

Triggered by your calendar. Briefs land in the rep's inbox or wherever they prefer to read them, typically the night before or the morning of.

When classic isn't enough

How a wealth-tech leader got meeting prep that actually mattered.

Pre-meeting prep is classic work, but this client struggled to get exactly the right intel. The industry-specific tools their advisors used weren't precise enough on the signals they needed. We plugged in their proprietary data and added layers of custom logic to output meeting prep that mattered.

See how that became a Custom Pipe
Talk to an expert

Pick the work. We'll stand it up.

Most Classic Pipes are running for a client within two to four weeks of kickoff. Talk to one of our experts about which one fits your team or try the enterprise account research pipeline on one of your own accounts first.

Talk to an expert Or try it on one of your accounts